|IT'S ABOUT THE DISTRIBUTION, BABY
||[Aug. 10th, 2007|12:06 pm]
Bakka-Phoenix Books -- Canada's Oldest Science Fic
After some experience, most writers have an understanding about how the publishing (A) side of the book business works (ie: it takes time; a lot of people are involved; the money isn't huge; did I mention that it takes time?). Also, because most writers are readers, they usually have a good acquaintance with bookstores (B), and at least a passing understanding of how they work (ie: spining vs facing on shelves; returns; HC to PB cycles, etc.).|
What many people don't understand is that there is a third, equally important side to the equation: distribution. Books don't get from A to B without it.
Most big publishing houses, like Random House and Penguin, provide their own distribution. Many of them also distribute books for other, smaller publishers. Harper Collins, for instance, distributes titles for McArthur & Co. HB Fenn is a major Canadian distributor: with only a small publishing program of their own, their primary business is the distribution of other publishing houses (one of those houses is Tor, the SFF publisher, so we see a lot of stuff from Fenn). And there are others: Raincoast; PGC; Georgetown.
One major plus of a distributor is the accompanying sales force. A person with one book to sell cannot possibly afford to meet with booksellers across the country: a national distributor with thousands of titles can. Another important factor is the billing. It's MUCH easier to pay one big bill to a distributor than twenty small ones. Anything that makes a bookseller's life easier is good thing.
And then there's price. A distributor works the same way a publisher does, selling books to stores with a standard percentage discount off the listed price. Individual writers with books to sell are often shocked to hear that a bookstore wants a %40 (or %50) discount. It's not greed, it's necessity. If we don't have even the possibility of making a real profit, why on earth would we carry the book? And that doesn't even touch the question of returns...
Now, it needs to be understood that none of this applies to online writing. I'm only talking about actual physical books. And I'm not saying it's impossible. But it's even more difficult than writing the book in the first place -- because you have to co-ordinate the actions of other people, not just your own. If you're prepared to do that work, go for it. But be prepared.